During the second half of November 1966, while Tich was in hospital, Dave Dee, Dozy, Beaky and Mick took part in a campaign made by the British Society Council for careful driving in winter. Pictures of the four lads assumed to be dead in a wrecked car (a white Vauxhall), were used in British newspapers or advertised on billboards.
The campaign was mentioned in Bravo-Magazine on 12 December 1966, and the actual pictures were printed in January 1967 in Musik-Parade.
Here the article printed in Bravo Magazine No.51/1966, with added translation in English:
Three weeks later, Musik Parade No. 1/1967 printed a full report, entitled “We ‘DIED’ Also For You”:
Dave Dee, Dozy, Beaky & Mick are dead! The four beloved London Beat Boys were the victims of a horrific traffic accident. This bloody news and even bloodier photographs appeared in the English press. Millions of fans hearts almost stopped beating in shock. Young faces turned chalk-pale. Girls eyes turned red with tears. “mp” laughs about it. Just as you will rejoice, dear “mp” reader. Because: Dave Dee & Co are alive and well (pictured right). The most colourful Beat group in the world had no accident. Everything was just for show! All for the action “caution in traffic!” Meant as deterrent for reckless drivers! “Thank God,” says mp. And you will certainly also breathe easier. Especially as Dave Dee, Dozy, Beaky, Mick & Tich had a tour of Germany. Of course, with Tich! The blondest guy of the group overcame his neck surgery (mp nr. 26). “I will only have a small scar as a souvenir!” he says contentedly. By the way: In England, the newest record of DD, D, B, M & T has been put on the market. The titles are called “Save Me” and “Shame”. Said Dave: “It’s our best performance. A thunderstorm! African Beat!”
The car accident with Dave Dee, Dozy, Beaky, Mick seems really frightening: “all dead!” would any expert say at first sight. What a mistake!
Encouragingly good are the effects of the shock photos: After their appearance in London newspapers, the number of car accidents are supposed to have significantly decreased.
Healthy and happy: Dave Dee, Dozy, Beaky, Mick & Tich. The most colourful Beat group in the world has every reason to laugh. Their latest single is an international super hit. The sound is called “African Beat”.